Education
Education
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Rutgers University Graduate School, Class of 2022 Masters in Communication Media
Rutgers University, Class of 2021 - School of Communication and Information, Bachelor of the Arts Summa Cum Laude - SAS Graduation Speaker
Bachelor degree major in Communication and Public Relations with minors in Human Resource Management, and Digital Communication, Information, and Media.
Rutgers University, Class of 2021 - School of Communication and Information, Bachelor of the Arts Summa Cum Laude - SAS Graduation Speaker
Bachelor degree major in Communication and Public Relations with minors in Human Resource Management, and Digital Communication, Information, and Media.
Group Black - Associate Client Partner
Group Black - Associate Client Partner
May 2022 - Present
A first-of-its-kind media collective and accelerator rooted in the advancement of Black-owned media properties.
Serve as the key business driver on an independent book of business including several agencies (featuring Publicis, IPG, Horizon, Havas) and major clients (including but not limited to Johnson & Johnson/Kenvue, Walmart, Toyota, Verizon, Meta, American Express, Capital One, and Disney).
Positively contribute to a quarterly and annual revenue goal by developing established and net new clients with little to zero historical annual spending and turning them into top revenue-generating accounts that have millions of dollars in booked revenue annually.
Accurately forecast quarterly revenue projections with a clear and detailed pipeline through Salesforce and Boostr
Lead Quarterly Business Reviews with agency and client leadership to present quarterly performance, annual spending trends, and partnership growth opportunities with new products.
Maintain a very high understanding of the ever-evolving Group Black Product Portfolio and serve as an expert resource for clients and internal partners.
Kickfin - Account Executive
Kickfin - Account Executive
June 2020 - May 2022
The only instant tip distribution software. Brands like Marco’s Pizza, Applebee’s and Walk-On’s use Kickfin to send cashless tip payments straight to their employees' bank accounts, the second their shift ends — 24/7/365.
Job Duties
Generate and close both cold and inbound sales leads from marketing campaigns and outbound prospecting.
Manage relationships with existing and new clients to help maintain and build a positive experience with Kickfin.
Build relationships with COIs and industry leaders to help promote business campaigns and new sales opportunities.
The American Cancer Society - Communications Intern
The American Cancer Society - Communications Intern
May 2018 - October 2019
The American Cancer Society is on a mission to free the world from cancer. We invest in lifesaving research, provide 24/7 information and support, and work to ensure that individuals in every community have access to cancer prevention, detection, and treatment. For more information, visit cancer.org.
Job Duties
Managed and created content for multiple official social media accounts for the American Cancer Society.
Coordinated with volunteers and donors to help prepare large community events that were responsible for hundreds of thousands of dollars in fundraising per year.
Curated and designed media content for staple events and activities including Making Strides Against Breast Cancer and Relay for Life.
WRSU FM New Brunswick - Promotions and Sports Director
WRSU FM New Brunswick - Promotions and Sports Director
March 2019 - March 2021
WRSU (88.7 FM) is a non-commercial college radio station serving the greater Central New Jersey area, broadcasting from the campus of Rutgers University in New Brunswick, New Jersey.
Job Duties
Oversaw and managed the entire sports department at WRSU which was responsible for broadcasting Rutgers Athletics and daily drive time radio shows.
Created, hosted, and produced the staple daily drive time show, The WRSU Crew. This was the first modern daily drive time sports talk show at WRSU.
Negotiated station wide partnership agreements with local businesses and community leaders.
Managed all social media accounts for WRSU (Twitter, Instagram, Tik Tok, and Facebook), using programs such as Hootsuite and Canva to reach our thousands of followers.
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